All feelings have their clues in language. They can be shaped and intensified using writer’s tools, such as:
-Ways of building phrases: word order, repetitions, inversions, and other means of “verbal architecture”.
-Choice of descriptive words and expressions.
If you know these clues, you can master any feeling in your reader or listener.
Reading good literature gives you this power.
For example, what makes a horror story?
Using certain writing elements, you don’t need to describe horrible events to make your readers feel scared. Just putting words in a definite order is enough.
“There was movement within shadow.
Something was standing about fifty feet away and ten feet above”.
A woman, an impossible woman.
Then she begins to trap the narrator. She invites him to climb higher and higher, again and again, and he does. The dialogue repeats:
"Come down," I said.
"No, you come up."
Though nothing bad is happening yet, we are scared by the suspense, by the very anticipation, by the scent of trouble.
See how it is done:
-short sentences, which follow the short breath of a hero climbing up the rocks to reach the impossible woman;
-repetitions, which give the scent of a crazy focusing illusion: he can’t remove his gaze, he is hypnotized;
-implications and hints, like here, when he asks her about her name:
"..." Her lips seemed to move, but I heard nothing.
"I don't want a name," she said.